"The message is chatty and non-threatening. It is peppered with personal anecdote and references which appeal to the well-read and to popular culture"
The New Zealand Herald
"What Alpha offers, and what is attracting thousands of people, is permission, rare in secular culture, to discuss the big questions - life and death and their meaning."
The Guardian
"What distinguishes Alpha from other initiatives is the easy-going, relaxed feel of the proceedings - that, and its astonishing success."
The Times, London
"Many claim Alpha has changed their lives and appear genuinely happier for the experience."
Time Magazine
"Alpha makes Christianity relevant to modern life."